By enhancing the attractiveness of a community, cultural institutions perform a significant role in cities. Like The British Museum in London and The Louvre in Paris, attractive cities all have famed cultural institutions that are "musts" for any tourist. Such New York institutions include the Metropolitan Museum of Art, the Museum of Modern Art (MoMA), the Guggenheim, and the concert halls and Broadway theatres that draw visitors and residents alike. These institutions are concentrated in the center of the city, allowing convenient access: the major museums in the Fifth Avenue area, and the theatres in the Times Square/Broadway district. Although Tokyo is also home to a number of cultural institutions, none are world famous. Unlike Manhattan, these institutions are not concentrated in set districts, but rather sprinkled throughout and around the Yamanote Line area. Tokyo's most highly visited institution, the Tokyo National Museum, sees under one million visitors a year, far fewer than the Metropolitan Museum of Art's over five million.

	New York City values the arts and culture as an industry that draws people to the City, creates new job opportunities, and contributes to economic dynamism. Thus, it actively supports the arts and arts education. An outline of data the City collects and analyzes regarding the economic impact of the arts on New York City is as follows: Number of visitors to New York City and their total spending Year Visitors/year Total Spending 2001 39.4 million * $17.1 billion (2.052 trillion yen) * 2000 38.4 million $16.7 billion (2.004 trillion yen) 1999 36.7 million $15.6 billion (1.872 trillion yen) 1998 33.0 million $14.7 billion (1.764 trillion yen) *New York Convention & Visitors Bureau projection Broadway has thirty-eight musical theatres, many of which feature long-running musicals. Statistics regarding these theatres/musicals follow. Broadway theatre attendances/sales(1998.6-1999.6) Attendees/year 11.67 million Ticket sales $588 million (70.56 billion yen) Source: "The New York Convention & Visitors Bureau" Longest-running Broadway Musicals Musical Performances Run Cats 7,485 1982- A Chorus Line 6,137 1975-1990 Oh! Calcutta 5,962 1976-1989 Les Miserables 5,802 1987- The Phantom of the Opera 5,510 1988- Miss Saigon 4,095 1991- 42nd Street 3,485 1980- Grease 3,388 1972-1980 Fiddler on the Roof 3,224 1964-1972 Life with Father 3,224 1939-1947 Source: Theatre.com The Economic Impact of the Arts on New York City Economic impact generated by nonprofit organizations $3.2 billion(384 billion yen) Economic impact generated by commercial theatres $1 billion(120 billion yen) Economic impact generated by commercial art galleries $823 million(98.8 billion yen) Economic impact generated from motion picture and television production $3.4 billion(408 billion yen) Economic impact generated by visitor spending $2.5 billion(400 billion yen) Direct economic impact $2.5 billion(21.2 billion yen) Total $11.1 billion(1.332 trillion yen) Employment generated by the arts in New York City Employment generated by the arts directly and indirectly 130,466 Taxes returned to New York City as a result of arts-related activities $221 million (26.52 billion yen) Source: "The Economic Impact of the Arts on New York City and New York State," study by McKinsey Consulting, 1997

	Top Page		Archives		About "Mid-Tokyo Maps"		Viewers' voices		Inquiries
Copyright (c) 2001 Mori Building Co., Ltd.